Jasberry® rice is a special variety of rice that has been developed through natural cross-breeding for over a decade. Dark purple in color, it is organic and non-GMO. Jasberry rice is considered the world’s healthiest rice and a new superfood because of its uniquely high level of antioxidants. What’s more, Jasberry rice is soft, aromatic and absolutely delicious. Jasberry rice is more versatile and affordable compared to the other superfoods on the market.
Quite simply, Jasberry rice is delicious and healthy at the same time! You no longer have to sacrifice taste in pursuit of health. By replacing conventional rice with Jasberry rice, your health can benefit from the high nutritional value on a daily basis. More importantly Jasberry rice is easy to cook and pair with any dishes which allow you to enjoy your food much more. On top of being soft and aromatic, Jasberry rice also has 40 times more antioxidants than brown rice, 133 times more antioxidants than white rice and 6 times more antioxidants than black rice (also known as Forbidden rice).
Jasberry rice’s special trait is its extremely high antioxidant content, which has been tested by a globally renowned nutrition lab and found to contain amazing levels of antioxidants such as Anthocyanin, Vitamin E and beta-Carotene. Its outstanding antioxidant value puts Jasberry rice in the Superfood category. To put this into perspective, Jasberry rice has 7 times higher antioxidants than kale, 4 times higher antioxidants than quinoa and 3 higher antioxidants than blueberry!”
The name Jasberry reflects the properties of this special rice. ‘Jas’ refers to the delicious taste of Thai Jasmine rice, and ‘Berry’ reflects the powerful antioxidant benefits, similar to the antioxidant content of blueberries, but Jasberry rice even beats blueberries by 3 times!
Yes, Jasberry products are USDA and EU certified organic.
No. Jasberry rice is 100% natural & organic. It is raw and unprocessed. Our Jasberry rice mix is an equal blend of Organic Jasberry rice and Organic Brown Jasmine rice.
The purple color is 100% natural and comes from the powerful antioxidant called Anthocyanin. Anthocyanin also gives blueberries and other naturally purple food their distinctive color.
ORAC is a method of measuring antioxidant capacity. Using ORAC, we can express the antioxidant content of any type of food. Jasberry Rice has an ORAC value of 13,370 µmol TE per 100g. To put this into perspective, Jasberry rice has 40 times more antioxidants than brown rice, 7 times more antioxidants than kale and 4 times more antioxidants than quinoa.
Antioxidants are substances that protect your body from harmful free radicals which may play a part in diseases like cancer, diabetes, and heart disease. Just eating one serving of Jasberry rice per day, you will meet the US Department of Agriculture’s recommended daily intake* for antioxidants!
*The USDA recommends consuming 3,000 to 5,000 ORAC units per day. One serving of Jasberry rice gives you 6,685 ORAC.
Jasberry rice does not need to be soaked before cooking. Also, the antioxidants are water soluble, so make sure you don’t rinse your Jasberry rice to avoid those healthy purple antioxidants running off!
Jasberry rice is absolutely delicious and extremely easy to cook. It goes well with any dish – just replace any other rice with Jasberry rice and get all those antioxidants in your daily diet! Jasberry rice even retains its soft texture when cold. You can check out our recipes here or get inspired on our Instagram.
Jasberry rice should be stored in a cool and dry place. Once opened, Jasberry rice is best to consume within one month or should be kept in the fridge.
Purple (Jasberry rice) offers powerful natural antioxidants and is always our favorite. Orange (Jasberry rice mix) is a healthy blend of your favorite Organic Jasberry rice and Organic Brown Jasmine Rice.
However, several Jasberry rice consumers have found that by trying both of them, they developed a certain taste preference for one more than the other and end up consuming that color regularly. You can incorporate Jasberry rice as an integral part of your every day healthy diet as it is a delicious substitute for any brown or white rice-based dishes.